Synthetic wig is quality and well-designed nowadays. And it is popular among people. When walking in a street, a nice hair cut you want to praise maybe turn out to be a wig actually. It was believed that wig is the cheap toy for youth. However, it is not truth any more.  

It has become a hot fashion item like the brand leather handbag in your closet.   

Recently, there was a synthetic wigs show in Shanghai. Colorful wigs collection called Party Queen was the highlight of the show. Besides, it has successfully sent a message to the world which is a wig no longer a dull, fake thing to put on your head. It looks so real and beautiful. These brand new synthetic wigs are even able to cover the alopecia problem effectively and perfectly.

As wig was in a wrong idea that it is designed for particular area and for young people to show off in nigh club, it has been in an embarrassing position for long. But, the fashion from western has changed its popularity completely. To set a pleasant hair is not easy because of the length, thickness and the curves cannot be changed immediately. Any treatments of the hair are temporary. The synthetic wig is the very thing you need. It is the advantage that you can change your hair style to match your dress, no matter you are dressing in formal suit or leisure clothing.

In addition, it is essential to pick a quality one. A synthetic wig with good workmanship is valuable. There is an easy way to inspect whether it is worthy. It is to put a synthetic wig into the water for few minutes. After getting wet, the heavier wig would be the better one.

Also, the net used for wrapping the hair should be concerned about. It is the key to wear the wig properly. A better net can wrap hair entirely, which may have a better effect. Besides, to check about the softness of it is important.

Last but not least, a human beneficial material is momentous. Health is always the most important thing. To dress up with a quality synthetic wig is a way to protect health. If the material is deleterious, it would have damage on human being.

As for maintaining, the synthetic wigs should be paid particularly attention of. It should be always stored on stuff like head, which is the best way to keep it in shape. Besides, it would be nice to wash it with common shampoo. 

 
Darkness is the main theme of many industries. Office stationery industry is one of the examples. But, in 2013, the market is hot which would bring some good news this industry. The future is in the fog, it may be full of opportunities and challenges. It is still a puzzle that whether this industry would be in spring again. Therefore, it is talking about there would be some big changes of this field in 2013.

From 2010 to 2012, office stationery enterprises and manufacturers have awaited the spring of the market. Unfortunately, there was no sign of recovery in this trade. The retailing market was remained in negative. In 2013, it seems that there is a pleasant change. Pens and notebooks are of great demands. The sale of office stationery is positive. And according to the purchase of companies, the market is recovering. However, some retailers think it is still in a hopeless period. They consider the long term weakness would be the disadvantage of getting recovery which would be at least three years to back to the spring.

Besides, there would be new style promotion and marketing strategy. The factory outlet has become the most efficient promotion in 2012. It is almost everywhere. Discount would be a way for manufacturers to maintain their business, but could not be a long term strategy. People may easily to buy a cheap file folder in an outlet store. However, if the price is not cheaper than another outlet, they would just walk away. It is totally harmful to manufacturer itself.

In addition, new style and colorful office stationeries would be a superstar in the industry. Everything would be in a fashion trend and office stationery is not an exception. In an office with electronic whiteboard, soft leather covered notebook would be a perfect partner. To make note on a quality notebook is fashion. To use innovated office stationery is fashion. Fashion would be a trend in this trade in 2013.

Recently, it has been discussed about how to upgrade the marketing mode in the file. It is trying to use a new way for marketing. Direct retailing is the mode to think about. It is popular in western countries and Southeastern Asia. There is no agent between manufacturer and consumers, which would reduce the producing cost and raise the profits. With the marketing mode, it would be much easier to build up the reputation of a brand.

Anyway, it is still just a prediction. There are many others factor would make differences on the development of this industry. 

 
Sport wear industry is full of challenges in year of 2013.

Sport wear is clothing especially design for sport competition at the very beginning. As the development of the sport wear industry, all clothing that is made for sport activities would be described as sport wear nowadays. In textiles industry,leisure clothing and sport wear are always the favors among consumers.

Recently, a company in the field of sport wear has announced an annual report. From the report, it showed that its net profit is 1.36 million and its revenue is 7.6 million. Comparing with the business record of 2012, the net profit was dropped by 21.5% while the revenue was with a fall of 14.4%.  

A researcher in retailing pointed that 2013 was a tough year for athletic wear in China. The large amount of stock and the abatement of order were both terrible troubles for retailers and manufacturers. The market and the purchasing behaviors were changing which have stopped the expending of scale of the entire trade. To optimize the marketing channel, to develop the revenue and to reduce the quantity of stock would be the emergencies for every single business.

The franchising has remained the athletic wear field in a fast growth for years. But with the employers’ salary and the rent were still in a trend of increasing, the growth of this industry has reached a bottleneck. The consumption of the market is downturn which is a heavy stress for businesses to finish their stock.

In the meanwhile, the rapid development of e-commerce is a serious impact for the original marketing channel. Clothing, shoes and hats have become the hottest products in e-commerce, kid apparel is also popular. The sale amount has reached one third of the total amount of online shopping. As the cost of online shop is much less than entities shop which would bring a cheaper price for consumers. It totally slashes the business of entities shop.

It is believed that, 2013 is a year full of challenges and opportunities for sport wear industry in China. The upgrade of the industry and the citizens’ purchasing behaviors mean consumers would focus more on products and brands. It is the chance. Besides, the industry stress would still be a headache for business. Consumers’ demands would be the critical factor that leads the development of this field. Customization, diversification and high quality would be the great concerns in purchasing. In addition, the e-commerce would be the main marketing channel of sport wear industry in small cities. 

 
Some people would like to go to a beach to enjoy the sunshine. And to put on their diving suits to play with the fish and send their regards to the amazing nature. Some people would rather to stay at home with cool drink that is produced by sound beverage manufacturers and the wind from electric fan.

A quality electric fan is necessary in summer. Good style and shape are necessaries to be a nice fan. No paint defect is required. Besides, there are various kinds of electric fan in the market. There are ceiling fan, desk fan, floor fan, wall fan and so on. When consumer is going to purchase one, there are some things should be concerned about.

First, to check the certificate is in need. The nameplate on the product should contain the factory name, product’s specification, rated power and rated current. These are all basic safety information of the electric fan.

Secondly, to focus the out looking of it is important. Checking its out looking ahead may be possible to avoid the chance of returning. Making sure the product look great is essential.

Thirdly, to test the buttons are all in good condition is of great compulsory. To make sure all buttons are available and accurate would be always interest to customers.

Fourthly, inspecting about the fan blade would be good. To test whether the fan blade is well installed and operated well are crucial. Quality parts with well installation are the prerequisite of a quality fan.

Fifthly, wiring it up to check the whole electric fan is ready for use is also demanded. When it is on power, it should be operating without noise. Any strange noise is the sign of there is problem inside. In addition, it is required to test all the functions of the electric fan.

Sixthly, to test the remote controller and the timer are on to-do lists. To confirm the function is accurately worked. For example, test it if the electric fan would stop automatically when the timer is set.

Seventhly, product with a sound brand is always more reliable. Big brand is with large scale, which means its quality would be strictly controlled and with a more reasonable design. Besides, its after sale service would be better.  

Last but not least, to read the product quality testing report is also essential. It is a proof of the safety of this very electric fan.

 
According to a survey of Chinese Sleeping Research Society, the rate of insomnia among Chinese adult is approaching 38.2%. And there are more and more people do not go to bed until midnight. As specialist said, the healthy sleeping hour should be from 10pm to 7am. It would be better to ensure there is 7 hours to sleep every day. It would be staying up late if one is not asleep at 11pm.

Excepting for getting to bed early, to drink a glass of water is beneficial to health, especially the water processed by a water treatment equipment. It would help you to clean and refresh your intestinal tract.

In addition, keeping the air fresh is also essential while sleeping hour. To open the window during sleeping is of great help. If it is summer, using an electric fan is better than air-condition. Since the circulation of air is still.

Healthy sleep is far more than good sleeping habit. Suitable bed is of great importance.

Sleeping is a crucial to health. The World Sleep Day Committee of the World Association of Sleep Medicine (WASM) has organized World Sleep Day annually on 15th March since 2001.

The formaldehyde and benzene added in the furniture and bed are very bad for human’s health. It would be damage to the sleeping environment. Quality bed is the grantee to healthy sleep. Bed manufacturers are designing various beds for consumers.

Referring to some related research, the best shape of human antisternum should be the shape of S. Bad bed would be bad for antisternum, which may make it out of shape. And it would be the incentive of cervical spondylosis. Because of the bad bed could not relax the stress between intervertebral disc, it is a critical problem for antisternum. As for this reason, healthy bed is the newest marketing strategy.

A solid bed is the basic requirement raised by consumers. To produce a solid and comfortable bed, manufacturers are trying on something different. They try to produce beds are made from different materials. Besides, they create various shapes of beds to meet consumers’ needs.

When choosing a bed, it is necessary to think about kinds of things. And it should be avoid picking a small bed. A fair size bed would be able to relax your mind when you are asleep. If the bed is small, the sub consciousness would limit you movement while you are sleeping. It is not good for a healthy and satisfied sleep. 

 
A good product is a product that is welcomed by the market and consumers. In a series of marketing processes, packing is one of the leading roles. It communicates with the customers in its particular language and image. It is to attract customers’ attention and to impact their emotion. It is the answer to whether this product is successful. If its packing box out looking is being interested in, its sales volume would increase obviously. Oppositely, a common packing box would be just being a glance. With the development of the market, it has already become a buyer market. To design a packing with using customer psychology is a brilliant idea to make a change.

A good packing box is able to fascinate people.

According to a survey of SSIC, there are 5 kinds of psychology characters in general.

1.       Most of customers are fancy about practical. They believe the actual utility is the most importance. This group of people focuses on the packing box itself than any decorations. They would choose a practical box to pack a gift before sending it. For example, a solid one to pack a China wine is good. It could not only protect the wine itself but also make it a pleasant gift.

2.       Exquisite is being attracted toward by consumers with fine income. They would think about the packing box design and focus on its art value. One with nice design would be popular within these people. Ladies would pick a quality packing box with elegant out looking to contain their jewelries and silver pendant.

3.       Some people would like to be special. Specialty is welcomed by the consumers under 35 years old. This consumer group is concerned about the style, color, and material of packing boxes. New design would be perfect for them.

4.       Group psychology is a trend that affected by famous people. The group of consumers is consisted by wide range of ages.

5.       To show status is one of those. Some people would like to declare their status in every circumstance. They would be willing to pay high price to purchase a product with marvelous packing box.  

Anyway, the consumer psychology is of great complication. Also, it is easily changeable. In most of the cases, there are two or more needs at the same time. The verity of psychology would require various kinds of packing box. In order to catch consumers’ eyes, it is important to opt a suitable packing box for product.

 
Ink Cartridge is the very important part of ink jet printer. Its quality would make directly difference on the effect of the printing. In the meanwhile, ink cartridge is also a part which is easily broken down. To maintain the ink cartridge is necessaries to keep the ink jet printer in good condition.

When the ink jet printer is not being in use for a long time, there would be some problem, such as blurring, breaking points, automatically offline. In this case, the ink requires being clean. Most of the ink jet printers would process automatically cleaning when they are power on. Besides, there is a button to run a manual cleaning. The ink jet printer prepares fast clean, regular clean and deep clean foe user. However, if the print effect is not good as expectation after few times of cleaning, it might because of running out of ink in the ink cartridge. And it is the time to change a new one. In the other hand, if there is still ink in the ink cartridge, you’d better not to take it away or it may be a waste. Generally speaking, the ink would not go bad containing in ink cartridge short. But, if the print would be left unused for long, taking the ink cartridge off and storing it in a plastic bag would be the best for saving it.  

If the automatically cleaning is failed, it indicated that the ink cartridge is occlusion badly. It is usually caused by spray nozzle has not been reset. To use an injector to clean it with air is a acceptable way.

When the methods above are not work for your printer, take apart your printer is the thing you can do. To cut off the power is the very first thing to do. Taking off the ink cartridge and wash it with clean water, distilled water would be the first choice, and wiping it totally dry. It is critical to be careful to avoid the water wetting the circuit board. After cleaning, put the ink cartridge back and run the installed software to clean it again.

When cleaning the ink cartridge, there are three points should be aware of. Firstly, do not use anything sharp to clean it. The spray nozzle cannot be impacted. Secondly, do not to remove the ink cartridge when the printer is powered on. Besides, the electrical contacts cannot be touched by fingers directly. Thirdly, the dust would damage the ink cartridge. It should never be stored alone in the open air. It would be good if it is with plastic packing when it is not installed in the printer.

 
Canton Fair promotion conference which held in Georgia had attracted many attendants. And there were not enough seats for all of them. A reporter from Georgia main media said it is because of the attraction of Canton Fair and the good reputation of China. It was a rare scene in a promotion conference there.

In the recent 5 years, the number of Georgian business men came to China Canton Fair kept in a steadily rising trend. This was the reason why they held this conference in Georgia.

A conference attendant said, he has come to Guangzhou for purchasing but unfortunately he missed that Canton Fair. As result, he was so busy about finding suppliers, seeing products and booking transportation. Nevertheless, he knew about the services that 2013 Canton Fair would provide. He determined to come back to China during the Canton Fair. It is the very place that you could finish all stuffs before signing contract.

 Zurab Simonian, the Vice President at Georgian Chamber of Commerce and Industry, indicated he had no idea that Californian wine enters China market via Canton Fair until the mission presented it in the promotion conference. And he was about to lead a mission to promote Georgian wine to China in 113th Canton Fair. It is a chance for Georgia to expand their foreign market. Also, it is an opportunity for China to explore Georgia market.

Trade is mutual. Communication is the base of trade. To perform a good trading between two countries, they were both doing their part to build up a mutual-benefit business relationship. This promotion meeting is a good beginning for that.

Canton Fair promotion mission had introduced it through fine brochure and video. The interpretation was spotlight to attract attendants. Georgia and China have established diplomatic relations for twenty years. This is the first topic to welcome all buyers to come to Canton Fair. Importing promotion booth in Canton Fair, the second topic in the conference, was welcomed by the Georgian audiences. Lots of attendants were talking about participating in the Canton Fair.  
After the short but inspiring promotion conference, the sponsor, China Foreign Trade Centre, and the co-organizer have congratulated the Canton Fair beforehand with Georgian wine.   

The harmonious atmosphere in the promotion conference is the sign of the friendly relationship in business between these two countries. The weak economics have no effect on buyers’ will to attend the coming Canton Fair.

 
Canton Fair is a special platform in trading for China, especially for foreign trading. Department of Commercial has held a video meeting on preparing 113th Canton Fair. The meeting was to sum up foreign trade affairs in 2012. It was also to analyze domestic and foreign situation in trading. The undersecretary of Department of Commercial has attended the meeting and gave a speech on 2013 Canton Fair.

He said, in 2012, China has focused on steadily increasing, construction adjusting and balance keeping in foreign trade. After working on improving policy, the scale of foreign has grown. China has consolidated its place in the trading. It would be very beneficial to the development of economics.

But the situation in trading is still difficult in both domestic and foreign. It is a valuable opportunity for foreign trading, but in the meanwhile it is also a challenge. There is not enough demand in the international market. The developed economics are weak generally and the rising economics are growing slowly. The international competition is intensively. From all these factors, it is a challenge for international trading. However, Canton Fair would still be positive this year.

To meet the target of steadily increasing, construction adjusting and balance keeping, it is essential to transform the trade construction. One of ways to achieve is to build up foreign trading and producing bases. Online platform is also required. Canton Fair online is a good example. Foreign buyers could find China suppliers to place and order online, which is easy and fast. The world is just a village. Distance is no longer a barrier in trading. Besides, government policy could change a lot. The policy on trading is in a trend towards easy. An optimized policy is a glasshouse for reaching deal and enterprises’ growth.

Canton Fair is of great specialness in China foreign trading platform. It is a big event in international trading field. To prepare 113th Canton Fair well is an essential step towards successes in China international trade. Foreign Trade Center, Fair Missions, various chambers of commerce and associations are all with duty to develop the dealing among the world. To lead enterprises to transform is of great importance. Canton Fair is special that is able to help improving trading situation.

Welcome to 2013 Canton Fair in China. It is your chances to expand your markets.
 
Canton Fair is going to be held between April 15 and May 5, 2013 in Guangzhou.

For enterprises, participating in 113th Canton Fair is an opportunity to explore their market. It is a useful platform built for both buyers and suppliers. Every coin has two sides. There are troubles for exhibitors too.

The annoying phone call from booth reseller is one of them. Mr. Yu, an experienced exhibitor, said those phone calls could not be trusted unless they were recommended by friends. A textile accessories exporter has attended Canton Fair last year. He missed the Canton Fair online apply because of wondering whether he should do it again this year. And after that, he has answered more than 10 phone calls about Canton Fair booth resale. It is very easy to search this kind of information online. If you open a page, the customer service staff and the salesman would talk to you in the same time and most of their price is much higher than the ordinary one.

When facing this situation, you should pay much more attention on it. Referring to some experienced exhibitors, these salesmen were not reliable. They might run away after receiving your down payment. Besides, only the companies who are permitted to export and import would be qualified for Canton Fair registration.

Lacking experience would be a problem for new exhibitor. If it is the first time you come to Canton Fair, you should start preparing. If you plan to get to Guangzhou by air plane, it is important to book the ticket ahead. Besides, the samples, business cards, product catalogs and notebook are required. It is also a good recommend that to bring screwdriver and some tools would be benefiting in saving budget. Also, to keep your exhibitors card would be a little help in the next Canton Fair.

Whether to invite your clients to this exhibition is a problem. Some enterprises determined that it is unsuitable to invite clients who are cooperating with you. They might compare your products with others which may be bad for your business. But to invite clients who are interested in you is of great importance. It is a chance for you to know each other better and it may help making a deal. Some insisted that participating in this fair is not only to expand your market and develop new clients, but also to collect updated information of the whole market and industry. It would be help in protecting your market. Therefore, both old clients and potential clients should be invited directly and clearly. Last but not least, it is helpful to contact the clients who are interested in you immediately right after the fair.