The EU has warned the kid apparel industry to be more concerned about the security of the clothing accessories and the packing of the kid apparel on 5th July.

A case has occurred in Spain that the accessories set on the kid apparel are easily loosened which would highly possible to result in accidents on babies and young kids. It is a serious problem and do not meet the National Standard UNE40902. Presently, Spain has taken steps to refuse the defected products to import and sale in the market. The loosen accessories might be eaten by the babies and lead to a dangerous suffocation. If the accident cannot be deal with in time, serious result might be happened.

High quality workmanship of the clothing is important, especially for the kid apparel. The untrimmed thread on the clothing might be dangerous as well. In addition, if the accessories, like sewed bow, button, rivet, did not been set steadily, it would be extremely dangerous. Besides, the string in the waist band of sport wear should be in proper length. Expect for the trims on clothing, the plastic packing bag should be away from kids.

No matter the product is for domestic market or foreign market, the quality should be the greatest concern all the time. To evaluate the security of the product design is essential before the product processing. The accessories like string, button and zipper should be carefully inspected. To avoid the danger from the very beginning may be effectively change the finally situation.

Here are some pieces of advice for purchasing the kid apparel given by Chinese Consumers Association.

Firstly, the simple design is the best choice. The more simple the apparel is, the less accessories sewed, which the very things that would lead to an accident. Besides, the material is important to choose the soft one. In the meanwhile, to check all the accessories are in good condition before dressing on the kids is also an essential step.

Secondly, to buy the apparel in big store and franchiser would be safer. The quality goods with complete labels and tags are the guard to protect the health of the kids. In addition, to wash and clean the new clothes before first time of wearing is also required which is in order to keep healthy.

Finally, the manufacturers themselves should be checked as well as their products. A qualified manufacturer is the hometown of the secured kid apparel. Quality clothing is the protection of the kids. 

Good manner is one of the things that make China famous in the world. Sending gift is a tradition way to expressing regards and respects in China. Every gift should be wrapped and packed well, which is a reason why the packing industry is hot in China.

Packing box is the main product in this field. Classifying by raw materials, there are wooden boxes, paper boxes, iron boxes and so on. Some of them are designed especially for luxury presents, such as wine, silver pendant and watch, which are able to send the greater respects to receivers. Besides, there are some are created to protect the products from damages. To pack wooden crafts in a packing box is able to prevent them from scraping by any hard objects and to keep them in good condition. A packing box enable to protect the product item and dress up the product itself, which make the product safer and more attractive.

In spite of the protection usage, there is also another thing that is important about the packing box. As the packing box is for containing the products, it is also a part of the advertisement of it. A good looking, well designed packing box should be attractive. If it is able to affect the purchasing behaviors of the consumers, the manufacturers would gain more profits. A good packing box should be protective and attractive. There are more manufacturers are willing to pay for a well designed packing box for their products. As they have recognized that the packing box would directly affect the sales amount of the products. The good shares of market would come after the pleasing sales amount.

The environmental protection theory is popular everywhere today. If the boxes are recyclable, it would be an extra and free advertisement for the product. That is a reason why the packing box industry in on a new trend to become environmentally friendly.

Lots of industries are trying to be more environmentally friendly to meet the green standards of the consumers. The recyclable packing boxes are more welcomed.

Low-carbon packing materials are the future of the packing industry. Renewable material, recyclable material, degradable material and edible packing material are the main four nowadays in the market. Using these materials for packing would save the wood source in the global wide and protect the rain forest a little bit more. Recycling and renewing them would be able to protect the environment better. 

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The Asia biggest exhibition of the shoes, leather material and the industrial equipment has been held in Guangzhou successfully. It is an Asian exhibition which could affect the Asian market.

2013 is a year that the entire economics are recovering slowly and steadily. With an atmosphere of the expectable future, the scale of this exhibition was larger than ever before. Facing the increasing labor cost and raw material cost, the industry was still holding a view of the promising future of this field.

The 23rd Shoes and Leather exhibition in Guangzhou had 985 exhibitors from Bengal, Brazil, Egypt, France, German, India, Indonesia, Italy, Japan, Korea, Mexico, Poland, Spain, America, Turkey and etc.. This exhibition had attracted women shoes wholesale and retailers to participate in it.

New equipments, new materials, new stylish leather handbag were everywhere in the show halls. Equipment suppliers, wallet manufacturer, raw material wholesales and so on were looking for new business partners.

This exhibition presented to visitors with a wide range of products which was including shoes manufacturing machines, raw leather material, shoes products, suit cases and various. Besides, many chambers of commerce have come to exhibit this expo. Almost the every product in the manufacturing chain had been placed in the showing room.

Design was another spotlight of this exhibition. It was also the host of the 2013 International Shoes Design Contest. This global wide contest was organized by the CIFA and 11 countries. It was to encourage the design and the innovation of the field. In addition, it was to develop more talent to devote into shoes design which would be able to add the extra value in the shoes and to attract more buyers to choose their products. The works of winner would be showed in the Fashion Alias in the showing hall. The Fashion Alias was a place for designers and exhibitors to show their masterpieces. There was developed artificial and real leather dyed with brand new techniques, newly released accessories and good and unique designed shoes. Besides, there were some lectures and conferences hosted by fashion industry specialists. Visitors and exhibitors had a chance to exchange information and to discuss their viewpoints of this industry. It was a great opportunity to meet new business partners and to know about the trend. Furthermore, manufacturers and buyers could learn more and to do a better preparation for the next challenge in this field.

Referring to the record, there were more than 37,250 people come to visit this exhibition during the three days of its opening.  

Domestic apparel industry had gone through a rapidly and tense growth and developed into a big head in the global market. Yet, in the recent years, the heavy stock and the confusing future led to a result that the market was too weak to grow and expand the scale. In stage of the industry life cycle, the leisure clothing industry is at the similar stage to the sport wear industry. It has been a discussion about whether the leisure clothing industry make the same mistake would like the sport wear.

As the market is limited for the sport wear, monopolization would be easily caused by the main international enterprises. When facing the international big companies, the local sport equipments manufacturers are not strong enough to win the tough fights. The lack of innovation and the heavy stress of the competition are two main reasons why the industry is not so competitive. As for the leisure clothing industry, there is a still space for it to grow. As the differences of brand are obvious, there is space for the industry to transform. It is possible to lead consumers to change their purchasing habit from sport wear to leisure clothing.

In the past decade, the domestic sport wear brands have positioned themselves in a middle-low place in the market, which is the worst beginning for the manufacturers to expand their markets and to get a good profit. Expect for the kid apparel line, which could set a higher price to maintain the expected profits. In addition, in some small towns, there is no clear board line between sport wear and leisure clothing in consumers’ minds. They care about the comfort rather than the style of the clothing.

An analyzing report indicated that with the development in small towns, consumers would start to focus on the function of the sport wear much more than ever before. They might wear it just for sport but no longer for daily dress. In the meantime, the leisure clothing industry is now moving to snatch the market shares of small towns. Therefore, the consumers’ habits are always the indication of the whole industry.

However, with the stresses from the international famous fashion brands, the domestic enterprises would not be easy to get a promising market shares. For the leisure clothing industry, it is essential to set a proper position before entering the market. Besides, to use a well planned sale channel to explore the market is required. 

The recent hottest topic of the packing industry is the release of using of the disposable foam plastic. Most of the arguments around this topic have shown that the idea of environmental protect has been planted in people’s minds.

The plastic packing material was once banned because the plastic pollution was so serious that would bring directly damage to the lovely Earth. The release brought out an intensive argument is because it is released for business purpose.

After years of promotion for the importance of environmental protection, people are with knowledge the environment friendly products are what they need indeed. And it has become a trend for packing industry also. The recycled paper packing box is one of the hottest items in the market.

Referring to a statistics, the sale amount of China packing material market has reached US$ 90 trillion. There is no doubt that China has become the biggest packing material market in Asia. It is predicted that it would grow fast form 2011 to 2016 by 9.8% per year. Growing with this rate, it would definitely to be the very big head in this field in Asia. And apparently, the whole industry in China is on its way to an industrial upgrade which is to meet the higher requirements of the consumers.

In this recent decade, the sustainable packing is popular. The new released report mentioned that the market capitalization would be able to reach US$ 178 million. The packing industry is focusing on security, healthy and environmental protected. The environmental friendly packing, light packing and proper packing are being promoted to the public.

With the push of government, demand of retailers and the stress from the public, the environmental friendly idea has become one of the factors when considering the way for packing. From the raw material, the processes and the disposition, all of them would be treated in a new way, which has become a complicated problem for manufacturers.

As people are fancy about low footprint product, the environmental friendly products are the hot sale items. Like solar water heater manufacturer is trying to develop their machine, the plastic packing manufacturer is trying hard to improve their things to satisfy the consumer’s needs and to protect the environment. The new environmental friendly packing materials are on the way to become the super star in the industry and the market.

Plastic packing is now environmental friendly. It is to save energy and protect the lovely planet. 

Wigs industry has carried out its global plan. They rearranged the manufacturing plant and reset the market objectives in order to achieve a better goal and gain a better profit. The adjustment would let those enterprises go through the economic crisis more safely.

Most of the domestic enterprises, especially the exporting one, have suffered from the bad economic circumstances. However, there was an exception. The synthetic wigs industry is totally globalized. The materials are mainly bought from India, and the manufacturing facilities are built mostly in Bengal, Indonesia, Philippine and Cambodia which are also the new manufacturing center of women jeans and sport wears nowadays. Then, more than 80% of the final product would be delivered to Europe, American and Africa. The globalization is the Neverland of the trading field.

At the very beginning of this industry, it was absolutely an exporting business in China. Asian people’s hair is born with nice quality which is one the main reason that the wigs are made to export. Besides, the traditional idea in Asian minds is with nothing about the wig. That leads to a misunderstanding of the wigs are created to cover the lipsotrichia. More than 80% of the wigs produced in China have been exported to foreign countries. In 2011, the export amount of wigs was US$2.32 billion while the domestic sale amount was about CNY￥2 billion. The big head of the industry in China would rather to focus on foreign markets than the domestic. Some of them even close their domestic trade department to invest more in the foreign market which might be the gold mine.

The early strategy adjustment helped the whole industry to avoid from the unexpected trading circumstances. 

The strategy is set high for the western market, which is to focus on developed countries like Europe and America. The products for these countries are with extremely high quality and at high price. In the other hand, the products delivered to Africa are not as good as them. As the Africa market is set to be a low end market, manufacturers develop two lines to separate the goods which are to maintain the brand in the developed countries.

To explore a bigger market, it is important to solve the problems brought by the negative trading scenario. The globalization is a sound solution to take the industry to a better future, as long as the enterprises are ready to aim at the higher and bigger goals.

China is one of the main shoes manufacturers in the world. Sports shoes, leisure shoes and leather shoes are all popular products in the market. It is predicted that the output value of this industry would reach its centurial history peak in 2013 in China. Especially the women shoes line would be extremely outstanding. The population of China is more than 1.3 billion, and there are 624 million women which is a great opportunity for business.

Every coin has two sides. The challenge of this field is very tough. 80% brands in the market are local, which are not as competitive as the worldwide big brands. Nowadays, there are more than 7200 shoes manufacturers and thousands of women shoes wholesales in the domestic.

China had been the biggest women shoes market for over a decade. By the year 2010, the trade amount had reached 330 billion which is a proof for the business opportunity of this industry. At present, there is a rapidly rising middle class group. White collar, government officer, engineer and small business owner are all part of this group. They are the main target of the industry. In addition, this group is also the strategy target of the women jeans retailers.

To expend to market, it is essential to build up a strong brand. A strong brand is a key to success. When mentioning leather handbag, the major big brands would come to mind which is the power of the brand. To build up a brand is to get the shares of the market.

According to a research, the top ten Chinese brand owned about 21.4% of the market share. It is the evidence of the local brand is lack of power to compete. In the meanwhile, with the development of the country, ladies pay more attention on the fashion style and brand thins when choosing shoes. It is said that more than 75% people would prefer a foreign brand rather than a local, which is a main reason why many foreign brands are coming into China.

The exporting trade is growing here. But the advantage from the cost is still a weakness in world trading. To receive a better profit, domestic manufacturers should find a way out which should not be relaying on the exporting trade. It is to reset the objective for the market and to build up a brand. Besides, to innovate and develop the designs is also required and essential.